new website - or "jet lag is good"

Robert C. Helling helling at atdotde.de
Sun Oct 11 12:33:22 PDT 2015


Hi,

> On 11 Oct 2015, at 15:40, Dirk Hohndel <dirk at hohndel.org> wrote:
> 
>  The reality is that a lot of people consume the web on iPads and not on desktops and that changes some of the underlying ideas of what you can show and how you should show it. Less visual clutter is the main goal here...

I just asked my wife (who has an advertising background) to have a look at the new page.

Her main comment was that she would want some more visual information on „is this for me“ on the landing page. The widget with the four slides is nice but does not convey a lot of information and the text below she says she would not look at at a first go. She suggested to add a few more screen shots where the first time visitor gets an idea on what it’s all about. Show a look at the log and profile, show a photo of a dive computer (or several for that matter) connected to a laptop about to download, maybe show the planner. She wants a visual impression before having to download and install something, or click to the manual and scroll down for several pages. The video tutorial would also be good, if it were about the latest version and did not start with how to install or build it from the command line („that says very loud: Not for me“ she says). Just something that invites the person that happens to come across that page (due to a link or recommendation).

Best
Robert
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